RANVEER SINGH'S ROAD CONNECT!

RANVEER SINGH IS A ROADSTER!

Yes! You read it right!

The handsome hunk has been signed on by http://www.myntra.com/
, India's largest online shopping destination, to endorse their in-house contemporary jeanswear brand, Roadster.

Launched in 2012, Roadster is one of the site's top-selling brands. It has struck an amazing chord with the youth of today.

The ever-popular brand Roadster is based on the philosophy 'Life Is Now'.

It houses fabulous garments that are fashionable yet edgy.

Roadster celebrates the free-spirited attitude of the youth of today. The clothes are fun, quirky, chic and extremely classy.

The stylish brand represents today's youth, their mindset and their funda of living life to the fullest, without paying any heed to what people say or think about them.

And all of the above description is best personified in the brand's new tagline : Code For The Road.

Ranveer is just the apt choice for Roadster. He is one of the most dashing, dapper, easy-going, fun-loving and free-spirited men that we have today in B-Town. He is the true representation of the new generation and the youth can easily relate to him.

Ranveer was quoted as saying, "I have always been very selective when it comes to brand associations because I believe that who you associate with says a lot about you. Roadster is a brand that I took a liking to instantly; the clothes are wonderful and give more value than the price at which they are pitched."

Vikas Ahuja (Chief Marketing Officer, Myntra), said, "Being one of the preferred fashion destinations in the country, we constantly aim to resonate fashion and lifestyle in the hearts and minds of the youth. Signing on Ranveer is a step towards the evolution of the denim brand, which we intend to take to another level. His power-packed and unconventional persona makes him the ideal choice and fits in with our endeavour of associating with Bollywood.

Take a look at some of the hottest shoots of Ranveer sporting Roadster Collection :