LIFESTYLE INTERNATIONAL, India's leading shopping destination, has signed DEEPIKA PADUKONE as the Brand Ambassador for its ethnic wear brand 'MELANGE'.
That's great news, isn't it?
Melange is Lifestyle International's youthful and vibrant ethnic wear brand which houses superbly gorgeous and mesmerizing line of ethnic wear.
And who better than the beautiful actress Deepika Padukone could have represented the brand so well!
Revenues from ‘Melange’ in 2013-14 fiscal stood at Rs 100 crore and the total revenues reported by Lifestyle stood at Rs 2,500 crore.
Melange has consistently been loved by the customers. It is your best stop to buy gorgeous ethnic wear at really affordable prices.
Lifestyle will roll out a new brand campaign featuring Deepika in mid-April.
The campaign would primarily run on print and digital, which will aim to reach out to the primary audience of the brand which is 18-32 years old urban female, the company said in a statement.
That's great news, isn't it?
Melange is Lifestyle International's youthful and vibrant ethnic wear brand which houses superbly gorgeous and mesmerizing line of ethnic wear.
And who better than the beautiful actress Deepika Padukone could have represented the brand so well!
Revenues from ‘Melange’ in 2013-14 fiscal stood at Rs 100 crore and the total revenues reported by Lifestyle stood at Rs 2,500 crore.
Melange has consistently been loved by the customers. It is your best stop to buy gorgeous ethnic wear at really affordable prices.
Lifestyle will roll out a new brand campaign featuring Deepika in mid-April.
The campaign would primarily run on print and digital, which will aim to reach out to the primary audience of the brand which is 18-32 years old urban female, the company said in a statement.
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